Jordan and Joshua Goure are brothers with a big vision for their business and the city at large. Brew, their aptly named microbrewery, has become a pillar of the Glengarry community and proof that creating a quality product combined with the right marketing can mean big business for the local economy.
Since graduating from the University of Windsor, Jordan (28) and Joshua (32) have been in business for themselves, mainly in the hospitality industry. During those formidable years, the brothers did their fair share of “research” and came up with the brilliant idea to focus on locally brewing an array of easy drinking beers.
I was talking to Jordan, Brew’s main spokesperson and brewer, about why they chose the Glengarry neighbourhood. As it turns out, the proximity to the Casino is key for them as they’re permanently on tap at Nero’s , the Casino’s upscale steakhouse, and bi-weekly sell and promote their product to over 5000 concert guests in the Colosseum. The cheaper land value in the area also helps to keep their operating costs down, making their beer an affordable alternative to mainstream domestics.
Older brother Joshua is head of Brew’s marketing and sales department as well as a graphic and interior designer. His talent is obvious in their transformation of this over 100-year-old original Hiram Walker structure. The family received a heritage award for their renovations from the City of Windsor. Their contributions to the area must be how they got away with this roof top patio – they’re pretty hard to find in this city.
It was important for them to start up in a neighbourhood that could benefit from their business, and now with over three years experience, they’ve given the area their stamp of approval. A revival of this hood would be great considering crime is low, homes are affordable and the river is mere steps away. Even though their dad may look like a bodyguard, they haven’t needed one yet. As a retired mechanic, Gerald sticks to brewing and maintaining the machinery.
It’s clear to me that the Goure brothers work hard, have done their homework and are here to stay. They have no problem attracting thirsty university students to “Unfiltered Fridays” for cheap refills and Cards Against Humanity. Jordan recommended I check out “Sample Saturdays”, better for the older crowds, they offer brewery bottle service, a sample of all beers for $20.
Visit the boys this St. Patty’s day at the Dominion House on Sandwich for a festival style setup and a tap wall or for $20 at Caesar’s for beer and Celtic Band. They’re open all year round for lunch, dinner and late drinks on weekends.